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AmorePacific, Parfums Christian Dior Sign MOU

Gives European beauty brand access to "cushion" technology.

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By: Christine Esposito

Editor-in-Chief

AmorePacific Corporation and Parfums Christian Dior have signed a MOU, marking a significant step towards a strategic partnership between the two global players. In the accord, AmorePacific will offer its “cushion” technology to Parfums Christian Dior. The two global cosmetics companies said they expect that this newfound strategic partnership will bring a plethora of innovative beauty experiences to the broader customer base around the world, and help both companies to further strengthen their...

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